Gisele Bündchen cashes in on mental health ‘trend’ to sell £152 Dior serum
Gisele's affinity for the natural environment
An irradiated Gisele opens up about her close bond with nature and the elements as she takes deep breaths from a bouquet of fresh flowers. There is nothing better than being out in nature, she says, when she needs to relax. I've seen people say things like, "It might be in the water, it could be in the mountains, it could be as simple as taking off my shoes and feeling the earth."
The supermodel bends in yoga poses and flirtatiously looks at the camera on a magnificent cliff face, urging viewers to "enjoy nature at its most beautiful and calm." She explains that the concept that "the energy of flowers carries a power that is boundless" underpins her approach to skincare.
To illustrate this, Dior featured close-ups of water lilies and the model's porcelain skin. Both artists showcase their talents to a 2000s soundtrack, specifically All Saint's "Pure Shores," which can be heard in the background of the film The Beach. Cheesy, but in a "natural" way.
The most important thing to remember from this exercise in self-care is that true beauty originates within. We're constantly being pulled in different directions," she reveals. "It's vital that you unplug from it all every once in a while. I recommend setting aside at least 10 minutes every day to focus on yourself.
It's unclear if this "me time" of 10 minutes includes applying a thick layer of Dior's £152 face serum.
Is Dior Capture Totale an eco-friendly cosmetic option?
The latest Dior advertisement is first and foremost a masterful exercise in marketing to the eco-conscious consumer, capitalising on the current wellness craze by merging meaningless mindfulness slogans, Western meditation zeal, and ambiguous nature-related statements.
Landing in the midst of awful ecological calamities has dominated the debate and the news, from the out-of-control bushfires in Australia to the melting ice caps and the annihilation of our ocean life. Companies like Google and Facebook are using these tactics to attract Millennial and Gen Z consumers. You need only check out any of the $9.99 dress H&M Conscious ads.
All serums and cosmetic products, no matter how virtuous they are or claim to be, come in elegant packaging that is at best recycled and at worst dumped into the sea. According to Zero Waste Week, the annual deforestation rate is 18 million acres due in large part to the cardboard used to package cosmetics like fragrances, serums, and moisturisers. It's those same woods where Gisele wanders barefoot and happy.
So, is Dior Capture Totale even remotely a "green beauty" product? Meaning it does not include substances that are detrimental to your health or the environment. You'd hope so. After all, Gisele does state, "My skincare represents my beliefs," referencing the "sustainable garden" where the flowers for this serum are "grown in the open air." Unfortunately, the list of chemicals on this page includes alcohol, a synthetic colourant, and a scent, which is a generic phrase that may conceal up to 200 components. These ingredients are typically absent from green cosmetic products. Using the Decode INCI ingredient tracker, you may learn more about the remaining Capture Totale products.
How should a serum be utilised?
In short, it is applied on the face. If you follow this extremely extensive Wikihow method with 12 steps, it will take you around 10 minutes, as suggested by Gisele. Unfortunately, it is not the answer to eternal happiness, mental stability, or the preservation of our treasured ecosystems.
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